How storytelling can result in direct debits for your charity
Christmas is one of the most important times of the year for fundraising. It’s also one of the most competitive times. But what if we told you that you could raise a considerable amount of money for your cause for a relatively low investment?
For their Christmas campaign ‘Pass the presents’ in 2016, we worked closely with Street Child and ran an effective social media campaign using our digital fundraising funnel. The campaign was run in three stages: grow, engage, convert with ‘engage’ using our Story Builder tool.
Learn how the charity invested less than £200 on Facebook adverts, to a warm audience that they had grown and nurtured, to inspire 11 Direct Debit signups, leading to a projected ROI of 3,200%.
With Christmas fast approaching, it’s not too late to start your campaign on social media. To read the in-depth case study on how Street Child engaged and inspired their Facebook supporters to dig deep at Christmas, sign up to the Lightful Community. It’s free!
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In a world of growing uncertainty, small and local non-profit organisations often find themselves with competing priorities and struggle to plan how to allocate their available resources. Despite the increasing demand for their vital work, they are not always able to allocate the funds they receive to strategic planning and future growth.
As the world becomes more digitally-focused, it’s essential for nonprofits to have a digital presence. With more and more options for online engagement, we know that this can be challenging for nonprofits to tackle. But, we also know that it is a huge opportunity to increase audience engagement, awareness and fundraising. To help nonprofits navigate this, we’re going to explore the “whys” and “hows” of creating a nonprofit digital strategy. We’re even providing a free digital strategy canvas to help nonprofits improve their online presence in just a few steps.
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Lightful have been working with a number of organisations on the BRIDGE programme (Building Resilience in Digital Growth and Engagement) for almost a year now. As the pilot phase of the BRIDGE programme comes to an end, we wanted to tell you about a few of the participants’ journeys from our first two cohorts.
Modern fundraising and marketing are so interlinked that it’s sometimes hard to know where one ends and the other begins. At its core, fundraising is about building relationships with individuals or groups who want to give – so it’s no surprise that social media has become an essential tool for charities.
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