Tag: authentic voice

Facebook is the world’s largest social network with over 2 billion monthly active users. With so many people on Facebook, it’s a great way to reach more people, share what your cause is about and even raise money. However, you’re competing with posts from friends and family so how can you ensure your posts not only stand out on your supporters’ newsfeeds but get engagement too? Here are three charities we feel have mastered this.

If you work in any kind of professional communications role, you’ve probably heard of something like ‘authentic communications’ or maybe ‘authentic voice’. What does this mean? How can I find it? And is it a good idea?