Learning

Talia Women’s Network

BRIDGE participant case study

Two years after taking part in the BRIDGE programme, Talia Women’s Network has woven digital into everyone's role, they have secured three new institutional donors and raised thousands of dollars through successful campaigns.

Client name: Talia Women’s Network
Client type: Nonprofit
Location: Harare, Zimbabwe.
Website: Visit site

The challenge

Image source: Talia Women's Network

When the pandemic hit in 2020, what looked like a steady income situation “just came crashing down” and Talia Women’s Network found themselves struggling to raise the necessary funds needed to continue their work in supporting Zimbabwean women and girls achieving their full potential.

What the BRIDGE programme delivered

Outcomes

Talia Women’s Network joined a cohort of 200 other nonprofits participating in a BRIDGE programme, with little or no experience of using digital as a tool for fundraising. What they had was determination to learn how to expand their audience and diversify their income to become a more sustainable and resilient organisation.

Two years after taking part in BRIDGE, Talia Women’s Network has weaved digital into everyone’s role, embracing it as a whole team and even expanding to support their beneficiaries with digital literacy skills. They’re launching several campaigns a year – their #LittleByLittle campaign had more than 4,000 donors – and they are expanding into recruiting ambassadors.

Talia Women’s Network now has three new institutional donors which have helped to advance three impactful new projects for women and girls in Zimbabwe. These focus on supporting women with business management and financial literacy training to establish income generating ventures. As well as advancing their work in menstrual health and hygiene through working with schools in rural communities.

3 new institutional donors
4000 donors from their #LittleByLittle campaign

Mutetwa-Zakariya reflects that BRIDGE has “opened up the whole world” in terms of Talia Women’s Network’s audience and fundraising opportunities.

Saliwe Mutetwa-Zakariya, Director of Talia Women’s Network
BRIDGE participant
Really, just go for it! The BRIDGE programme helped us in terms of building our capacity to embrace digital platforms and digital technology. We got access to capacity building materials which were very priceless. So my word of advice to organisations is that, this really is such a powerful tool which I would encourage them to jump on ship with.

Alix Guerrier, CEO of GlobalGiving
Strategic Partner
We’re delighted to work closely with Lightful on the BRIDGE program, and see the remarkable results our nonprofit partners have achieved. The support from savvy, yet approachable Lightful team members; the intuitive learning platform; and the engaging, thought-provoking masterclasses are all terrific and helping to drive greater impact.