Category: Instagram

Instagram stories are hugely popular with 500 million daily active stories users in January alone. Our own Tereza Litsa, social media manager at Lightful, even predicted that charities will use them more to experiment with content in our January digital predictions post. They’re a great way to engage your audience on Instagram as well as to test out content, run polls, ask for feedback and much more. As your content only lasts for 24 hours, it allows charities to be more creative and even a bit more fun and informal. If you’ve struggled sometimes to think of what to post on Instagram stories, here are ten ways charities are using this feature.