Category: Strategy

As someone who works in social media, you understand the importance of how it can help increase brand awareness, support for your cause, and even funds. More importantly, you understand how it can bring you closer to your supporters, volunteers and donors as well as help you find new ones. But now your manager, CEO or even your board want you to PROVE that all that time and resource is worth the investment.

Do you know how some adverts totally resonate with you and some don’t? The reason why the ones that resonate are so effective is because they have been specifically targeted at you – and others just like you. Whether you like it or not, you fit a brand’s persona and they’re creating content to try to encourage you to buy their product. Can charities do the same? Absolutely.

In our Lightful Predicts Charity Digital Trends for 2018 blog post, our Community Manager Jennifer Rose predicted that the robots are coming. Chatbots have huge potential for the sector – from providing information to bringing supporters closer to the cause. In this post, we share examples of charities who are using bots to raise awareness, engage and even fundraise. We hope it will inspire you to create one.

We’ve said many times that every organisation, no matter how big or small, should have a social media strategy. This is so that you can see whether you’re successfully reaching and engaging with your audience. A strategy doesn’t need to be a big scary document – it can simply be a page or two that sets out your goals, how you’ll achieve them and then what metrics you have in place to measure success.