Social media round-up for charities – #9

Tereza Litsa
Digital Engagement Manager
22 Oct 2018

Welcome to our ninth social media round-up. We’ve scoured the internet to find and curate the latest social media news – and what it means for your charity. Enjoy!

1. Twitter tests annotations in moments

Now this is exciting. Whilst we love moments to curate and create a story of an event or a campaign, it’s always been frustrating that you couldn’t add any context. Seems like we may get that feature soon!

Whilst this is good news, the bad news is that Twitter has taken away the ability to create Moments from your mobile. Instead, you have to create them from your desktop. Weird, we know.

2. Instagram launches story school

Instagram stories are a great way for you to test content, poll your followers, ask questions and show ‘behind the scenes’ snippets. Now, Instagram has launched story school to help you learn how to use this feature to find new followers and create engaging posts.

3. Pinterest passes 250 million users

The online pinboard site has surpassed 250 million users. Whilst that’s nothing compared to Facebook or Instagram, if you know how to use Pinterest for e-commerce or to drive people to your website, then this is great news! Not sure how to use it? Our blog post will help.

4. Facebook in video views row

Facebook has landed itself in hot water and is being sued over inflating its video views metrics by discounting shorter video views (3 seconds or less). This means that it inflated the average viewing times for each video and as a result, advertisers put more money into its video ads on Facebook, over other platforms. This happened back in 2015 and, according to court papers, Facebook didn’t act for over a year. They now have a dedicated metrics team and they also allow third parties to regularly review their measurements.

Interesting reads

Here are some articles and blog posts that we found interesting and think you might too so grab a cuppa and get reading!

Latest articles

Grantmaking: beyond the financials - An interview with IKI Small Grants

In a world of growing uncertainty, small and local non-profit organisations often find themselves with competing priorities and struggle to plan how to allocate their available resources. Despite the increasing demand for their vital work, they are not always able to allocate the funds they receive to strategic planning and future growth.

Tereza Litsa
Digital Engagement Manager
03 Jan 2023
The WHYs and the HOWs of Digital Strategy for nonprofits

As the world becomes more digitally-focused, it’s essential for nonprofits to have a digital presence. With more and more options for online engagement, we know that this can be challenging for nonprofits to tackle. But, we also know that it is a huge opportunity to increase audience engagement, awareness and fundraising. To help nonprofits navigate this, we’re going to explore the “whys” and “hows” of creating a nonprofit digital strategy. We’re even providing a free digital strategy canvas to help nonprofits improve their online presence in just a few steps.

Tereza Litsa
Digital Engagement Manager
02 Jan 2023

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