Tag: digital marketing

Do you know how some adverts totally resonate with you and some don’t? The reason why the ones that resonate are so effective is because they have been specifically targeted at you – and others just like you. Whether you like it or not, you fit a brand’s persona and they’re creating content to try to encourage you to buy their product. Can charities do the same? Absolutely.

In a word: yes. But please keep reading!

When used correctly, a hashtag can increase awareness and exposure, make your content go further, boost social shares and engage new audiences. Used improperly, they can negatively impact your brand credibility.