Tag: Personas

Facebook advertising for charities: how to set up ads as part of your supporter journey

Here’s part 2 of our series on Facebook Adverts. Missed Part 1? We recommend you read it first, so here it is – A guide to designing your first ad.

Tereza Litsa
Digital Engagement Manager
10 Sep 2018
Seven charities who have run hackathons

A hackathon is a great way to find innovative solutions to real-world problems, within a set timeframe. They’re also cost-effective, foster creativity and offer the opportunity to learn from third party organisations. Read our detailed guest post for UK Fundraising on what hackathons are, what they entail and how to run a hackathon for your charity.

Kirsty Marrins
Digital communications specialist
26 Mar 2018
How and why to create personas for your charity

Do you know how some adverts totally resonate with you and some don’t? The reason why the ones that resonate are so effective is because they have been specifically targeted at you – and others just like you. Whether you like it or not, you fit a brand’s persona and they’re creating content to try to encourage you to buy their product. Can charities do the same? Absolutely.

Kirsty Marrins
Digital communications specialist
22 Mar 2018

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