Tag: social listening

How Social Media Can Help Fundraising Relationships

This is a guest post by Nikki Bell, Fundraising Relationship Manager at British Heart Foundation. During my time at the British Heart Foundation (BHF), I’ve utilised social media as a relationship finding and building tool because – as the only fundraiser looking after a large corner of the UK – I need to be smart with how I work! It’s helped me find the doers in my community who are keen to support us, to communicate easily with volunteers (on a platform they’re already engaging with), and most importantly, it’s added an extra layer of supporter appreciation.

Kirsty Marrins
Digital communications specialist
13 Sep 2018
Keeping Your Charity’s Brand Safe on Social

At Lightful, we are passionate about the role that technology and social media can play in building stronger, more personal relationships – it’s what drives us as a company. Social media helps us have deeper and more intimate conversations with our supporters than ever before. But of course there are always risks to your brand.

Erin Niimi Longhurst
31 Aug 2017
What Is a Hashtag And How To Use Them

When used correctly, a hashtag can increase awareness and exposure, make your content go further, boost social shares and engage new audiences. Used improperly, they can negatively impact your brand credibility.

Erin Niimi Longhurst
30 Aug 2017

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