Tag: strategy

There’s an ancient proverb that says,

Recently I attended the Institute of Fundraising’s Supporter Journey conference where I learned all about how different organisations work on their supporter journeys to deliver the best experience for their audience.

A hackathon is a great way to find innovative solutions to real-world problems, within a set timeframe. They’re also cost-effective, foster creativity and offer the opportunity to learn from third party organisations. Read our detailed guest post for UK Fundraising on what hackathons are, what they entail and how to run a hackathon for your charity.

Social media is not a broadcast channel. It’s an opportunity to have the conversations that matter, with the right people at the right time.

Jo Foster, diversity & inclusion manager at the IET, shares how they planned and delivered their successful #9percentisnotenough campaign.

Mark Zuckerberg recently announced that Facebook is changing the algorithm for its news feed to ‘bring people closer together’. Naturally, charities and social enterprises saw this as a negative announcement but we don’t think it is (and we’ll tell you why).

If you’ve never created a social media content plan or strategy, then now is the right time of the year to get organised and create a plan for your social media posts! Social media can play a key role in building awareness of your organisation, improve engagement with your supporters and build relationships with new donors. Having a plan in place will certainly make your efforts more efficient and effective.

It’s really important to be strategic about your social media, otherwise, you may find yourself spending time and resource on managing it but not knowing if it’s actually working. As we explained in our post on social media content planning, there are lots of benefits to creating a content plan. But how do you get started with your social media content plan?

Christmas is one of the most important times of the year for fundraising. It’s also one of the most competitive times. But what if we told you that you could raise a considerable amount of money for your cause for a relatively low investment?

I know what you’re thinking: ‘My charity is pretty small and I’m the only one responsible for social media. Do I REALLY need a strategy?’

You understand the importance of having a social media presence for your charity. How it can help raise awareness and support for your cause and even funds. More importantly, you understand how it can bring you closer to your supporters as well as help you find new ones.

You have a social media strategy in place, and you’re doing some social listening – but now it’s time to use social to meet your real-world goals. Whether it’s getting volunteers to your event, getting that petition signed or meeting your fundraising targets, your campaigns need to be set up properly in order for success.

Some of the best social media success stories for charities weren’t planned – things like the unprecedented number of donations for the #NoMakeUpSelfie or the timely response to #TheDress by the Salvation Army in South Africa were all due to excellent social listening and speedy content creation.

With the power of social media, you can now capture the attention of potential donors and supporters more than ever before – and gain insight into what they want from your organisation. But you need a clear strategy.