Tag: awareness days

We all have special dates pinned on our calendars. Online awareness days can make great opportunities for charities and nonprofits to celebrate their work while inspiring their supporters on social media.

I don’t know about you, but I love seeing what organisations come up with for April Fool’s Day and whether they’ll catch me out or not. Over the years, charities have been upping their April Fool’s game and some of their stories are really convincing! Here are a few that I spotted. Were you fooled by any?

Awareness days are a great way to create conversations that matter. Valentine’s Day on the 14th of February may not have seemed like an obvious day for charities to tweet or post about – isn’t it all about secret admirers or saying ‘I love you’ to your significant other?

Social media is not a broadcast channel. It’s an opportunity to have the conversations that matter, with the right people at the right time.