Tag: planning

Giving Tuesday 2018 is fast approaching and it’s time to start planning the goals and content for your campaign. It’s a fantastic opportunity to raise awareness of your cause, recruit volunteers or ask for donations, on a day where everyone is feeling generous and is inspired to get involved.

I know what you’re thinking: ‘My charity is pretty small and I’m the only one responsible for social media. Do I REALLY need a strategy?’

In a word: yes. But please keep reading!

At Lightful, we are passionate about the role that technology and social media can play in building stronger, more personal relationships – it’s what drives us as a company. Social media helps us have deeper and more intimate conversations with our supporters than ever before. But of course there are always risks to your brand.

The No Makeup Selfie, the Ice Bucket Challenge, the BBC Interview Kid – these events have become part of the public consciousness due to the viral effect, having been shared frequently by thousands over a short period of time. And charities, of course, are keen to create their own viral content.

Some of the best social media success stories for charities weren’t planned – things like the unprecedented number of donations for the #NoMakeUpSelfie or the timely response to #TheDress by the Salvation Army in South Africa were all due to excellent social listening and speedy content creation.

With the power of social media, you can now capture the attention of potential donors and supporters more than ever before – and gain insight into what they want from your organisation. But you need a clear strategy.