Tag: social media campaign

Last year we launched #ReclaimSocial on 6 February, whose aim was to counteract all the negativity that takes place on social media – particularly on Twitter. We asked charities, sector organisations and influencers to get involved and tweet about something positive using #ReclaimSocial. The response was overwhelming, with over 10 million people reached in just five hours. We even had billboards across London!

Yesterday saw the fourth annual Giving Tuesday in the UK and once again, it trended on Twitter all day. No doubt CAF, who runs Giving Tuesday in the UK, will release some stats of how much was raised in due course but for now, let’s take a look at how charities got involved.

There’s an ancient proverb that says,

We’re delighted to be supporting NCVO, CharityComms, Small Charities Coalition, FSI, the Institute of Fundraising and ACEVO to celebrate the difference supporters make to charities with their #YouMadeItHappen campaign, which takes place on Monday, 19 November.

Giving Tuesday 2018 is fast approaching and it’s time to start planning the goals and content for your campaign. It’s a fantastic opportunity to raise awareness of your cause, recruit volunteers or ask for donations, on a day where everyone is feeling generous and is inspired to get involved.

User-generated content is gold dust for charities but how can you get supporters to create their own content for your campaign? Wednesday 11th April was World Parkinson’s Day and Parkinson’s UK, along with their supporters, took over Twitter with the #UniteForParkinsons hashtag. We spoke to Kat Cimetta, Senior Digital Marketing Officer (social) at Parkinson’s UK, about the campaign.

We’ve said many times that every organisation, no matter how big or small, should have a social media strategy. This is so that you can see whether you’re successfully reaching and engaging with your audience. A strategy doesn’t need to be a big scary document – it can simply be a page or two that sets out your goals, how you’ll achieve them and then what metrics you have in place to measure success.

Awareness days are a great way to create conversations that matter. Valentine’s Day on the 14th of February may not have seemed like an obvious day for charities to tweet or post about – isn’t it all about secret admirers or saying ‘I love you’ to your significant other?

Social media has become quite negative. But it wasn’t always like this. We want to #ReclaimSocial for good and focus on the positive side of social media.

Jo Foster, diversity & inclusion manager at the IET, shares how they planned and delivered their successful #9percentisnotenough campaign.

Christmas is one of the most important times of the year for charities. It offers the opportunity to fundraise in a variety of ways or to simply do something nice for supporters. Here are five charity Christmas campaigns that we really love:

Christmas is one of the most important times of the year for fundraising. It’s also one of the most competitive times. But what if we told you that you could raise a considerable amount of money for your cause for a relatively low investment?

You have a social media strategy in place, and you’re doing some social listening – but now it’s time to use social to meet your real-world goals. Whether it’s getting volunteers to your event, getting that petition signed or meeting your fundraising targets, your campaigns need to be set up properly in order for success.