Tag: social media strategy

Lightful have been working with a number of organisations on the BRIDGE programme (Building Resilience in Digital Growth and Engagement) for almost a year now. As the pilot phase of the BRIDGE programme comes to an end, we wanted to tell you about a few of the participants’ journeys from our first two cohorts.

Giving Tuesday 2018 is fast approaching and it’s time to start planning the goals and content for your campaign. It’s a fantastic opportunity to raise awareness of your cause, recruit volunteers or ask for donations, on a day where everyone is feeling generous and is inspired to get involved.

Here’s part 2 of our series on Facebook Adverts. Missed Part 1? We recommend you read it first, so here it is – A guide to designing your first ad.

We know it can be challenging to get started with Facebook advertising if you haven’t created an ad before, so we’ve created a series of posts to help you improve your advertising skills. Welcome to part one!

As someone who works in social media, you understand the importance of how it can help increase brand awareness, support for your cause, and even funds. More importantly, you understand how it can bring you closer to your supporters, volunteers and donors as well as help you find new ones. But now your manager, CEO or even your board want you to PROVE that all that time and resource is worth the investment.

This blog post comes with a caveat. Whilst the heading implies that the charities below are ‘winning’ at Pinterest – meaning they are using it successfully – they are and they aren’t. Keep reading and I’ll explain why…

LinkedIn is a social network for professionals and has over 500 million users. It’s the perfect platform to reach corporate partners, high net worth individuals, CSR managers, leaders and decision makers, yet it’s rather underused by the charity sector.

Tzhe’ela is a BackEnd Engineer for the Services Team here at Lightful. Last week she attended a tech event and wanted to share what she learnt.

We’ve said many times that every organisation, no matter how big or small, should have a social media strategy. This is so that you can see whether you’re successfully reaching and engaging with your audience. A strategy doesn’t need to be a big scary document – it can simply be a page or two that sets out your goals, how you’ll achieve them and then what metrics you have in place to measure success.