Tag: content plan

It’s that time of the year when lots of charities run campaigns to raise awareness and/or funds for their cause. Christmas is one of the most important times of the year for charities to fundraise but it’s also a really crowded space. Last year you loved our Five of our favourite charity Christmas campaigns post so we’ve done one for 2018! Here are five Christmas campaigns that stood out.

Yesterday saw the fourth annual Giving Tuesday in the UK and once again, it trended on Twitter all day. No doubt CAF, who runs Giving Tuesday in the UK, will release some stats of how much was raised in due course but for now, let’s take a look at how charities got involved.

This blog post comes with a caveat. Whilst the heading implies that the charities below are ‘winning’ at Pinterest – meaning they are using it successfully – they are and they aren’t. Keep reading and I’ll explain why…

Sunday 22nd April saw over 40,000 runners take part in the Virgin Money London Marathon with over 2,000 charities benefiting from their fundraising efforts. So far over £45 million has been raised for good causes. We take a look at some great London Marathon content from charities.

LinkedIn is a social network for professionals and has over 500 million users. It’s the perfect platform to reach corporate partners, high net worth individuals, CSR managers, leaders and decision makers, yet it’s rather underused by the charity sector.

User-generated content is gold dust for charities but how can you get supporters to create their own content for your campaign? Wednesday 11th April was World Parkinson’s Day and Parkinson’s UK, along with their supporters, took over Twitter with the #UniteForParkinsons hashtag. We spoke to Kat Cimetta, Senior Digital Marketing Officer (social) at Parkinson’s UK, about the campaign.

I don’t know about you, but I love seeing what organisations come up with for April Fool’s Day and whether they’ll catch me out or not. Over the years, charities have been upping their April Fool’s game and some of their stories are really convincing! Here are a few that I spotted. Were you fooled by any?

Awareness days are a great way to create conversations that matter. Valentine’s Day on the 14th of February may not have seemed like an obvious day for charities to tweet or post about – isn’t it all about secret admirers or saying ‘I love you’ to your significant other?

Social media is not a broadcast channel. It’s an opportunity to have the conversations that matter, with the right people at the right time.

If you’ve never created a social media content plan or strategy, then now is the right time of the year to get organised and create a plan for your social media posts! Social media can play a key role in building awareness of your organisation, improve engagement with your supporters and build relationships with new donors. Having a plan in place will certainly make your efforts more efficient and effective.

It’s really important to be strategic about your social media, otherwise, you may find yourself spending time and resource on managing it but not knowing if it’s actually working. As we explained in our post on social media content planning, there are lots of benefits to creating a content plan. But how do you get started with your social media content plan?

I know what you’re thinking: ‘My charity is pretty small and I’m the only one responsible for social media. Do I REALLY need a strategy?’

Twitter is a great way to reach more people, share what your cause is all about and even raise money (yes, really!). With only 140 characters to get your message across, tweeting is a skill. In fact, it’s really an art. Here are three charities we feel have mastered this art form.